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Saturday, November 21, 2009   43º F

11/04/2008 05:00 AM

Hottest advancements in photography on display at PhotoPlus Expo

By: Adam Balkin

For the last 25 years, if it's been something cutting edge that snaps a photo,or has anything to do with snapping a photo, it's been on display at the annual PhotoPlus Expo, which is held at the Javits Center.

Organizers say while the focus of the show is still on the professionals, each year there's more evidence that recent technological advancements seem to be shrinking the gap between what a pro and amateur can create.

"The cameras are becoming obviously more and more powerful and afford the amateur just more flexibility in the kinds of creative things they can do," explained PhotoPlus Expo director Jeff McQuilkin.

"And then, on the other end of that, there is all of the printing, and scrapbooking, and album making," continued McQuilkin. "With all the companies out there with all these great products, you can go online and literally make a bound book of your photos, you family memories or anything else you want to put together. It's really a snap."

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Another trend that continues to grow and grow is putting your photos on your, or a loved one's, personal possessions, like puzzles, blankets, prisms, and even jewelry.


"Everything we produce here is handmade sterling silver," said Maryann Moschides of Kimbra Studios. "We have a website where consumers can load up favorite picture of their dog or child and choose the jewelry of their choice. We handle it two to three weeks."

The equipment, all seemingly with fantastic lenses and sensors and plenty of megapixels, is now trying to add more and more functionality.

On the high end, Nikon's D90 was the first of now a few digital SLR cameras – the type with removable lenses, to shoot video, too.

Meanwhile, the Sl 50 is a point-and-shoot camera with a touch-screen that lets you to point and draw on photos.

The latest Olympus all-weather Stylus has a new feature for when it's too cool outside to touch those tiny buttons.

"It's got a technology called tap control," said Sally Smith of Olympus. "It allows me to control settings on the camera simply by tapping it. It's very handy. If you think about it, you've got your big old snow gloves on. The things you can control with tap control are the flash settings, also playback. If I want to show my buddy the pictures I just took, I can just tap the back of the camera once and it will go into playback and I can tap the camera right or left to cycle through the images."

Designed to withstand up to a five-foot fall, not only will it survive the drop, it might even snap a photo as it hits the ground for proof.